Reselling Kicks

By: Brady Stryker

 

 Have you ever tried to resell something for something better? If so, then what platform did you use, Facebook or Craigslist? The process involves either mailing or meeting up with someone in person. I have done both; I prefer to mail sneakers because people in person sometimes don't show up to the meeting.  What about sneakers?

Have you ever had a pair of Jordans? If so, have you ever wanted to sell them to buy a different pair of shoes? The prices are skyrocketing on these shoes. Now you can get two times the money for them online. A sneakerhead said, “Personally, I wish less sneakers were instantly snatched up by those looking to make a quick profit, but I understand the argument isn’t that simple, and I urge you to think for yourself what you feel about the matter.” According to ShamelessKicks, “GOAT currently has more than 11 million users, up from 2.5 million a year ago.” Goat is an online only site to pay for sneakers. I think it is a good site to buy hype (high value) sneakers from.

            According to Aiobot, “It's easy to see who benefits from this: the reselling platforms like StockX, Goat, and Flight Club, which specialize in authenticating and selling these goods for the buyers who lust after them.” A current employee at Goat says, ‘spent two years here at GOAT, never got a raise. Management will always have some kind of excuse. Company CEO obviously plays favorites on whose management; you will obviously know what I'm talking about once you get there. The job is simple labor with no kind of culture. I felt like I wasted my time here.”  Goat Funded $100M for Foot Locker and Matrix Partners. 

 According to dictionary.com, revenue is a company's annual income. The three major sneaker websites have earned major amounts of revenue. Flight Club Revenue is currently $32.2 million per year. GOAT's estimated annual revenue is currently $57 million per year. StockX Revenue is $400 million per year. They should pay the workers more money. They can invest in more stocks. The Sneaker companies should spend more money on their sites to make it a better customer experience.

People on Goat can put their shoes on Goat. People can put fakes on there or Real Shoes. People get scam for Fakes everyday on Goat or any online sites that sell shoes. You can tell it's fake, but for example, on the Jordan ones the material they use is patent leather. If it is fake it is made of plastic-like material. The experts are called sneakerheads. They are hired by sneaker companies, so they can make sure the sneakers are real. 

I think that there are good and bad things about sneaker reselling. The horrible thing is that people can just buy from the store, but people buy them from people who resell at a higher cost. The good thing is that people can make more money for shoes. People can buy more with the money they received from reselling. Imagine if you buy a pair of Travis Scott Jordan ones for one thousand, you can resell them for more money. I think they should limit people to how many shoes they take. I think people should buy ten shoes every six months. That will make it harder for resellers to sell shoes for more money because the main reason resellers do this is to buy ten or more pairs of the same shoe. Do you think this would make the life of a sneakerhead easier?